Improving Economies for Stronger Communities (IESC)
2000 M Street NW
Washington, DC 20036
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Consultant Rick Hibberd (on the right)
at The London Tourism Show
My IESC project in Armenia included branding their first tourism campaign with logo and slogan “Armenia: Timeless ‘Undiscovered” and creating exhibits for International Tourism Bourse 2000, Berlin’s mammoth trade show, later London’s World Travel Mart.
I also designed a tourist information center opposite Yerevan’s lively vernissage* for souvenirs, jewelry,…read more
Volunteer Donna Howard
The Armenians are extremely hospitable. Their phrase for hospitality is “to love our guest.” At every NGO I visited, I was offered tea or coffee, and I usually accept tea. Tea is a ritual in Armenia, which, I realize now, includes a nice cloth or scarf placed on the table, the loveliest cups or glasses one has, and a plate of cookies or candy at the most humble of locations. No Styrofoam cups! Quite a…read more